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About Us

Cloud Gallery is an innovative hybrid version of a commercial gallery and an online gallery. Art is primarily sold, promoted and "stored" online but often combined with the use of physical spaces. We have one anchor gallery and others that float to various locations based on changing market opportunities.

At Cloud Gallery, we focus on supporting artists in growing their art practice by building a relationship that allows for increased creative time and energy. For artists, Cloud is a partner that drives sales, financial and ultimately, artistic success.

Cloud also understands the importance of the creative process and will provide unique opportunities to facilitate and inspire creativity for our represented artists. We promote connection between fellow artists and offer a variety of “creative retreats” at our properties in Cottage Country and Georgian Bay and at other sites provided by our business partners.

Cloud Gallery is founded on these guiding principles:

  • Focusing on innovation in the representation and presentation of Canadian Art
  • Loyalty to our represented artists
  • Total commitment to the success of our artists
  • Dealing with every customer – both artists and buyers, with integrity and honesty
  • Building long term relationships with artists and buyers: satisfying our customers
  • Providing business skills and tools to artists to build their practice AND income streams
  • Providing our services with a high level of professionalism
  • Making it easy to buy and sell art
  • Making money by selling art is good; making more money is better!

Cloud gallery will provide a wide variety of business and marketing tools that will provide a collective and individualized strategy to:

  • Generate new audiences
  • Increase repeat sales to existing clients
  • Develop an effective pricing strategy that allows for appropriate increases over time
  • Increase social media reach, targeting and efficiency
  • Build a digital database that drives sales and enhances the profile and following of each Cloud Artist

The Founding Partners, Mark and Blake Fletcher

Mark and Blake Fletcher

Mark is a long-time lover and supporter of the arts. He was the Co-Chair of the Orillia Museum of Art and History for 4 years and Chair of the Orillia Heritage Committee for 8 years. At the Museum he led a push for growth and innovation that included a $2m renovation of the Heritage Building and a restructuring of the organization. His business experience includes working for large Canadian corporations (Bell, General Motors, Scotiabank) and innovative marketing agencies (Perennial Inc.). He is now a full-time faculty member at Georgian College in Barrie teaching courses on entrepreneurship and investing. He is married, a father of 4, and lives in Orillia. He has organized artist retreats, bringing together a community of artists at his recreational property in Severn Township, Rancho Relaxo, where he supports artist residencies. More recently he is expanding those programs to Snug Harbour on Georgian Bay and beyond with Cloud Gallery.

Blake is a long-time art lover. Creativity, community and connection have been a consistent thread in his career. His roots are in hip hop, music blogging and artist management. For the last 5 years, he’s been building things on the web and finding ways to connect technology to the things he loves, like music, reading, learning, and investing. He works as a software engineer for Inkblot, an online video platform for mental health counselling. On the side, he runs a freelance web design agency. He lives in Toronto, Ontario and spends lots of time camping and cottaging north of the city.